Metra Associates, Inc. was
founded in 1975 by two partners, Robert J. Bishop and Gerald Kerensky. In 1976
a third partner, Dennis Lopez, joined the Company. The partners had extensive
experience in the electrical, electronic, consumer DIY (do it yourself) and the
automotive aftermarket fields, but decided to concentrate in the electrical and
HVAC wholesale markets.
The company was organized to
exploit on what the partners believed to be a lack of modern management and
marketing techniques in similar businesses in Florida. Because of previous
educational and business training, the partners were highly qualified to
organize this manufacturer's representative firm and compete effectively with
the existing representatives in the state.
It was decided as one of the key
goals of the organization that Metra's aim would be to attain a ranking in the top
three firms of its type in Florida within a period of ten years. To accomplish
this, the partners agreed that:
Metra must secure the services
of the best people in their fields to fill the needed vacancies.
The partners' income would be
secondary to those of all key people and the acquisition of required facilities
The reputation of the company
would be built on integrity, sound business practices and loyalty to
manufacturers at the expense of expedient short range tactics that could prove
harmful in the long range growth plan.
The selected market segment
would be electrical products for residential, industrial, HVAC, MRO, utility,
commercial and OEM sold through the wholesaler markets.
The partners would look toward
their respective strengths to avoid serious overlaps in responsibilities and
Experience, trust, industry
knowledge and hard work became the essential ingredients of Metra's success.
The business has flourished through several recessionary periods and it is the
common goal of the partners to accelerate this success pattern in the future.